MarketSense Conference “Forecasts and opportunities” 2015
The following presentations were introduced to the audience:
- Social responsibility: opinions, values, rankings
- Who is ready to pay for socially responsible brand?
- Social responsibility and crisis.
- Ecological certificate as marketing tool.
- What’s the cost of health”?
Speakers: Sofia Kruglyakova, Alexey Komisarov
- MarketStream – extending limits of interactivity.
- All opportunities of on-line forums with visual illustrations based on own on-line platform “MarketStream”.
Speakers: Anastasia Nesmelova, Ruslan Mintz
- How will your brand meet 2015?
- Consumer and expert forecasts on different categories and brands (based our initiative study).
Speakers: Tatiana Ziglina, Nina Telegina
- Narrativity and Creativity: new methods of insights searching.
- Synergy of different approaches to finding insights, new formats of focus groups and interviews (creative role sessions, crisis biographies, etc.) and introducing the new definition – IDG.
Speaker: Elena Mosicheva